Use of Non-Owned Trademarks in 
Product Literature and Advertising

      Sometimes it is necessary to refer to another company's name or trademark in advertising or product literature. This is permissible only if done properly. It may not be legally permissible to place your trademark on another company's product without an agreement that authorizes such marking.
     The selection and use of trademarks requires careful planning. It is therefore important to work with an attorney experienced in trademark protection to develop a comprehensive protection program before undertaking marketing of new products or services.